Josh and Sam Newman grew up in Austin, TX in a home that they'd categorize, affectionately, as chaotically mismatched. No two items the same, and in every piece a story.  

This love of story and an appreciation for uniqueness is at the heart of Wrong Side, a men’s accessory line they started where they are taking material from some iconic Texas shirt makers (among them, Hamilton Shirts/Houston, Dos Carolinas/San Antonio, and Dickie's/Ft Worth) and repurposing it into pocket squares, bandanas, and pocket tees. 

The mission of the brand is to create high quality, U.S.-made products through innovation and collaboration. In that sense, Wrong Side operates not just to produce garb that will make you look and feel like a better person, but also to support the creative, artisanal, and entrepreneurial community as a whole.  

Follow along on the adventure @wrongsidetx. For wholesale and custom orders, please email us at contact@wrong-side.com.


Not sure how to drop that new square into your pocket?  No fear, take a peek at this amazingly helpful graphic from our friends at Bearings on how to fold a pocket square... three ways.